Wheelchair kids are Weet-Bix kids: Normalising disability in advertising

Have you noticed any changes to television commercials for some of Australia’s best-known brands recently?

The Weet-Bix kid, who dreams of scaling Everest, is in a wheelchair. The Bonds model is signing in Auslan. The ANZ employee who tells her colleague to stop speaking in a ridiculous voice is a bilateral above-knee amputee. And the woman answering the phone from AAMI insurance is blind.

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Inclusion and access

Jewel Topsfield

Sydney Morning Herald

Date published:
Sun 17th Sep, 2023