The ability to lobby and campaign are essentials for any advocate- whether you’re helping an individual, a discreet local cause or seeking to affect national social change. Yet the idea of lobbying is scary to many people and campaigning sounds awfully hard and political to others. Well they don’t have to be. If you’ve ever freaked out at the thought of lobbying a politician or worried that you’ve been doing the wrong thing this is the session that can help you with the basics.
Definitions and terms will be explained and some critical do’s and don’ts for lobbying and campaigning shared as well as plenty of opportunities for questions and, if time permits, some brief discussion in the group. David will also outline briefly some of the elements of the Every Australian Counts campaign which is being supported by EMC.
Tuesday 27th March, 2012: 3:00am - 4:00am
David Imber, Account Director, Essential Media Communications
David’s understanding of the workings of Government, as well as his experience as an advocate for community organisations, means he has seen campaigns from a number of critical perspectives- from developing a strategy and pitching stories to advising on responding to campaigns.Photo of David Imber, Account Director, Essential Media Communications