The making of ‘We The 15’, the 10-year campaign to make disability ordinary

The Paralympic Games turn the world’s eyes to the achievements of the superhuman athletes that take part, but the reality is that the vast majority of the millions of disabled people are distinctly ordinary. That recognition – and the desire to have the ordinariness of disability acknowledged by the public – lies behind Adam & Eve DDB’s ’We The 15’ campaign, the name of which references the 15% of the global population who are disabled.

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Topics:
Accessibility, Access, Inclusion

Author:
Chris Sutcliffe

Source:
The Drum

Date published:
Fri 20th Aug, 2021