Commissioned by the Centre for Inclusive Design in partnership with Adobe and Microsoft, the report shows designing products and services with the needs of people experiencing the effects of ageing, poverty and disability in mind can reach four times as many consumers as opposed to not doing so.
According to the report, the needs of people who experience difficulty accessing or using products and services are often not considered during the design process. This can result in disregarding a significant percentage of the Australian population as well as costly retrofits for products and services, which can reach up to 10,000 times the cost of introducing inclusive design earlier on
Read full article... (off-site)- Topics:
- Inclusion and access
- Author:
- Rob Hay
- Source:
- Marketing Magazine
- Date published:
- Tue 21st May, 2019