Consumer Psychologist, Co-Founder of Thinkerbell
Thinkerbell is an agency that fuses together marketing sciences and hard-core creativity – or as we like to put it – ‘Measured Magic’. He is one of Australia’s most awarded and recognised creative strategists, and author of ‘The Advertising Effect: How to change behaviour (Oxford,2014), and now available in 5 languages. Adam is also the co-founder of MSIX (Marketing Sciences Ideas Xchange), and sits on the boards of Tribe (social influence) and Good Thnx (social giving)
In more random news Adam is a weekly guest on Australian national TV show Sunrise, and regular panellist on others such as Gruen and The Project. Some years ago Adam was also the state under 12 Chess Champion of Western Australia.
Session
Selling the Unsellable: Marketing Disability
Friday 14th September, 2018: 3:00pm - 4:00pm
We have seen perceptions and behaviour change through campaigns such as the QUIT campaign, Slip Slop Slap campaigns, marriage equality and family violence. So what will it take to shift the historic attitudes of deficit towards people with disabilities to an acceptance of ability?